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EXPEMOTION reveals Concept e-raw V2

Salon du 2 Roues – Lyon, 2016

New energy | New paradigm

For a few years now, electric propulsion has been developing and spreading out in the mobility sector. While it is progressively imposing itself in the automobile industry, its entry in the motorcycle industry appears to be more difficult.

When discussing the topic of electric motorcycles, opinions differ. Despite the fact that electric technology suits 2-wheel vehicles better, this topic seems to be controversial.
However, the effects of global warming are undeniable and we are urged to develop new solutions to enjoy riding sensations sustainably.

The environmental challenges we are facing today incite us to adopt a true eco-friendly approach. When talking about ecology, we are considering all the interactions between us and the environment around us which we are also part of, as well as the consequences of these interactions, at all levels.

This way of thinking goes beyond the simple use of a new energy, it is the start of a new paradigm.

From Tradition to innovation.

The change of paradigm induces to develop a systemic approach and to rethink the motorcycle as a whole. It is to (re)define the motorcycle experience, the environment in which it takes place and the value system it is based on.
Because what is simple is robust and what is robust is durable, simplicity is one of the values the new paradigm is based on.
Expemotion developed the concept of e-raw while cultivating this value in both form and substance. Electric propulsion is a way to simplify the powertrain part. Expemotion also simplified the cycle part, based on fundamental mechanics. In order to change paradigm, Expemotion went back to the very beginning, the essence of motorcycles, to take a new direction. Inspired by classic customs and café racers, e-raw’s aesthetics reconcile the language of electricity with lines of the past. The tubular steel frame supports the plywood seat which imitates the iconic shape of the gas tank and underlines its absence. The custom-made seat post in laminated wood can be adjusted to various seat-heights.
The frame also supports the electric powertrain, inspired by aviation. The silence and the fluidity of the electrical experience clearly propel the driver in the aeronautics world. For this reason, the e-raw concept combines aeronautics’ codes with motorcycles’ ones, two contiguous worlds.
Authenticity is another value the new paradigm is built on. It is in this belief that Expemotion worked on raw materials and brought them together. Four craftsmen contributed to the realization of this prototype. Together, they worked metal and wood manually to build this motorcycle.

SIMPLICITY TAKES ON ITS FULL DIMENSION HERE Moto Heroes – Chapter 15

The e-raw concept generated more than 160 publications from the web all around the world, but also articles in newspapers (Moto Journal, September 3rd, 2015) and in magazines (reportage in Moto Heroes – Chapter 15, January-March 2016).
e-raw was also selected by major blogs as one of the best concepts of 2015 (TOP 10 electric vehicles of 2015 – designboom and Best Of 2015 – Blog Esprit Design)

  • We’ll give EXPEMOTION high marks for creativity and aesthetics on the e-raw.

    Asphalt & Rubber
  • Les prototypes de motos électriques sont de plus en plus nombreux, à en devenir presque banals. Ce n'est pas le cas de l'étonnante EXPEMOTION e-raw, un concept qui ne manque pas d'audace avec un design très recherché !

    Moto Station
  • We can’t help but admire the way its exoskeletal steel frame embraces its stylized faux drivetrain, or the emotion effused by the organic grain and curves of that multi-ply bench.

    Autoblog
  • This EXPEMOTION e-raw conjures the most modern of drivetrains, but its creation is definitely old school.

    TopCarsNews
  • Designer Martin Hulin was influenced by classic customs and café racers, and with the EXPEMOTION e-raw, he links the language of technology with lines of the past.

    designboom
  • Compact motors and reconfigurable battery packs mean that component placement isn't as fixed as it is with traditional gas bikes, and people like e-raw designer Martin Hulin are responding with flair.

    CNET
  • Tous les ingrédients de cette e-raw se conjuguent à merveille pour un résultat qui mélange un design authentique et la motorisation du futur.

    GQ
  • A stylish and fresh electric motorcycle design concept has been turning heads.

    GAS2
  • La rencontre de la technologie et des matériaux bruts.

    LE REPAIRE DES MOTARDS
  • e-raw est une étude de style du designer français Martin Hulin. Voulant repousser les limites de la conception des motos classiques, il a imaginé un modèle électrique à mi-chemin entre tradition et modernité.

    tom's GUIDE
  • S’il y a une chose qu’il est rare de voir dans le design, c’est le passage d’un dessin à la vie. EXPEMOTION l’a fait avec la e-raw !

    INTERSECTION
  • Vielleicht führt es uns aber auch wieder vor Augen, dass Mobilität in naher Zukunft nicht mehr das sein wird, was wir heute kennen.

    Auto Revue Fahrerlager
  • Die große Freiheit.

    SPIEGEL ONLINE
  • La simplicité prend ici toute sa dimension et devient un objectif totalement en phase avec le futur.

    MOTO HEROES - Chapitre 15

e-raw project phase 1 Team

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Partner for braking equipment

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